Synergy Extreme Philippines

Your extreme services provider
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    The BPAP (Business Processing Association of the Philippines) is effective about the prospects of the country’s non-voice information technology business process outsourcing segment as revenues surged 26 percent. The IT-BPO industry grew at an impresive rate of 24 percent, industry figures showed that the non-voice expanded by an estimated 30 percent.

    Gillian Virata, BPAP Senior Executive Director said in a statement that the increase was a result of strengthening service delivery in the financial service, human resources, insurance, engineering, logistics, media, software, IT, healthcare and legal industries. He said that the demand for new outsourced services is increasing and the potential for non-voice and other emerging services is enormous. The IT-BPO has now evolved into an industry of industries with a broad range of new sectors seeking to leverage opportunities in the delivery of non-voice services.

    With 90 percent coming from non-voice work, the research and consultancy firm Everest Group recently forecast the global market for the outsourced services to reach $220 billion to $280 billion. The Philippines is set on maintaining its global leadership in voice BPO or contact centers, Virata explained that the Philippines is rapidly expanding its share of the global non-voice IT-BPO services market.

    In Philippine IT-BPO revenues, 33 percent of $11 billion was generated by non-voice sectors including medical transcription that now covers health care information management as well as animation service now grouped with other creative services including game development and graphic design. The other business services for industries such as banking transportation, manufacturing, pharmaceutical and retail.  The Philippine IT-BPO indusutry accounteud for about five percent of the country’s gross domestic product, one third of the output consisted of non-voice work delivered by approximately 220,000 employees.

    The Executive Director for industry affairs of BPAP, Raymond Lacdao stated the growth is being felt across several non-voice sectors in the Philippines which are restructuring to meet demand for more non-voice, complex services. Lacdao said that it is an exciting time for the IT-BPO industry players, as a result of the industry’s rapid growth. The Philippines has become an important venue for global IT-BPO stakeholders to discuss industry developments and forecast.




    For the last ten years the Philippines has been crucial to the development of agricultural and rural infrastructure. From the island of Mindoro to other parts of the country, the country now boasts a nautical highway which has significantly eased the transport of agricultural products. Most of the modern highways and road systems have also been built to connect the areas of Clark, Tarlac and Subic in Central Luzon. All of the major trading areas, thereby making it easier for farmers living in the locales to transport their goods to Metro Manila. In the Philippines, the other developments couples with he increasing popularity of agribusiness in the Philippines, it led to the developments of the country’s agricultural industry as well as to a significant increase in agricultural profits.

    The country’s Agriculture, Fishery and Forestry sector contributed to about 15% of the Philippines national gross domestic product. The projection from the International Monetary Fund puts the Philippines 2011 GDP growth rate at 5% having already risen by 7.5% in the first nine months of the year 2010. By 7.5% in the first nine months of 2010, the Philippine Agricultural sector is also expected to grow by at least 2.5-3.5% in 2011.

    An agricultural specialist from the University of Asia and the Pacific according to Dr. Rolando Dy, harvests, from the final quarter of 2010 are likely to spill over to the first quarter of 2011, while crops like corn, banana and rice are expected to continue as top performers in the next year. The data and statistics from Project JobsFit: The Dole 2020 Vision, a recent labor market study conducted by the Philippine Department of Labor and Employment, predicts that agribusiness will emerge as a key employment generator in the next five years. Director for local labor, criselda Sy says that the agribusiness sector boasts a number of hard to fill in demand posts.

    Most of the developments in the Philippine Agribusiness sector have already boosted investor interest in the industry. In the Philippine-based company AgriNurture, a local producer of farm goods, recently undertook Php 1.7 billion worth of agribusiness projects with the Chinese government of Guangxi province and it is currently negotiating the export of vegetable and other commodities to the United States. Thailand-based company Charoen Pokphand Foods has also invested Php 1 billion in a hog production facility in Concepcion, Tarlac.

    The prospective growth for the industry is evident; the Philippines agricultural resource include 29.81 million hectares of agricultural land and 5.7  million hectares of arable land, but only about 27.19% of the Philippines total agricultural land have proper irrigation systems. With rice harvests experiencing a 25% shortfall in 2008, lack of development in the areas has led to a significant decrease in crop production.

    In the 2010. crop production also contracted by 7.24% with palay and corn production dropping by 14.95% and 15.39% respectively and registered losses in coconut and sugarcane farms. The Philippine agribusiness bounced back in other areas, nevertheless, particularly in livestock and poultry, fisheries and bio-fuel development.




    Here in the Philippines, Cebu one of the famous tourist spot is the oldest city in the Philippines and one of the foremost domestic shipping ports in the country. The city is now home to the largest commercial center outside Manila and of the fastest growing real estate markets in the country. Cebu is known as “Queen of the South”, it is a developed metropolis with the idyllic charms of an exotic island destination. Cebu is the center of business districts, special economic zones and IT Parks that have made it an ideal investment destination for foreign and local companies doing business in the Philippines.

    Cebu has started stirring interest among numerous investors in the country as the city’s real estate market flourishes. Most of the investors are now looking to Cebu City as the next real estate boom in the Philippines. The cost to purchase real estate in the area is about Php 4500 square meter, much cheaper than in Makati.  Gregory Kittelson an outsourcing consultant stated that once a lot of the larger BPOs and call centers establish operations in Manila. Most of them look to Cebu as their first provincial destination in the Philippines. Yet, small and medium size BPOs have bypassed Manila and gone straight to Cebu.

    The commercial office space has now become readily available in Cebu City. Most of call centers have already set up operations in the area and more are still on the way. More and more start-up companies are also up operations in Cebu because of the affordable office space. A number of Metro Manila based companies are even relocating some of their operations to the city.

    In the Philippines, Cebu City is also a thriving tourist destination. It is one of the most important commercial and residential centers in the country. In the country today, it was once the oldest Spanish settlement in the Philippines it is now one of the fastest cities.





    The Philippines has been increasingly gaining traction as an offshoring destination especially in niches like call centers, animation, medical transaction ,legal and publishing services over the last few years. Since 2005, the valuenotes has been researching and analyzing the Indian publishing offshoring industry. Some of them with decades of experience with over 100 service providers, the Indian publishing especially in the STM or scientific, technical and medical segment, service providers in countries like Philippines and CHina have been around for quite some time. They estimate the revenues of Publishing BPO industry to be approximately $100m in 2008.

    SPi Global Solutions, Asiatype Inc., Innodata Isogen among the 20-25 vendors have been the early movers and have been in existence for two decades or more. All service providers have a strong focus on Scientific, Technical and Medical publishers, and we are now beginning to look at the educational and or corporate publishing segments.

    Most large and mid-sized players in the Philippines have been growing at approximately 20-30% per year for the last couple of years. There is a huge difference in the growth patters while publishing BPO industry in the Philippines and India began at the same time. In terms of manpower, the Philippines industry is approximately one fifth of that of the Indian publishing BPO. The two popular Philippines player are comparable to the leading Indian players. The SPo with an over 5,000 strong workforce in the Philippines is one of the largest publishing BPOs in the world. But, while almost 80% of the Indian revenues are contributed by the top 10-12 vendors; in the Philippines top 2 vendors comprise 80% of the total revenues.

    The Philippines vendors landscape is marked by an absence of a strong mid tier. India has developed tremendous capabilities in automation and technology. While the attributes like cultural proximity to the US, design and copy editing skills are some of the strong capabilities within Philippines, there is a need to rise to the next level. In the Philippines, there is currently an undeveloped mid tier vendor landscape in the Philippines. To the industry leaders, several of the mid tier companies are subcontractors. In order to capture the huge opportunity in publishing outsourcing it is imperative for these Philippines BPOs to build differentiators in their service offerings.




    To come up with customer focused message, integrated marketing communication brought the elements of a promotional mix such as advertising, public relations, direct selling, publicity and advertisement. The subject, frequency, timing and means of communications through the organization is in the field of traditional marketing communications structure in the connection with an external factor like the advertising agencies, public relations firms and marketing research companies. Lots of businesses are using a popular social networks including LinkedIn, Facebook and Youtube. This is to name a few start to engage and connect to anyone with internet access, improve conversations with the consumer and paving way for organizations to boost their brand recognition. The social network is a low-cost platform intended for the organizations to implement a marketing campaigns.

    The organizations obtain direct responses from their clients and targeted markets. People do not want to be sold because they want to engaged and have a relationship with before they decide to be a customer. The social networking is apparently trusted to not just a project marketing influence, however it obtain significant demographic and consumer data determined by communications that happens across the varied platforms.

    Social internet continues to progress, it interact tend to be more effortlessly gathered into techniques of metrics than can parse, store and translate this interaction data into actionable market intelligence. A social Network Marketing cannot be ignored and businesses cannot afford not to participate.

    Outsourcing in the Philippines can be the solution to get started and help people in the social network marketing campaign. Delegate the management of the social media campaigns to a reliable outsourcing company that will work with, to provide valuable information tips to the potential and current audience and reliable content.



    Stream Global Services Inc is one of the outsourcing company in the Philippines which opened its third delivery site and the first mall base site in Cebu. They added 1,400 seats more for its clientele. Site director Angel Norme Alvarez stated in an interview at the Stream Cebu 3 recruitment office that they are hoping to expand their personnel by 5,000 next year. Their offices are in the i1 and i2 building in Cebu IT Park in Cebu, its third site is in J. Center Mall. He also said that they are currently have 3,300 people now in Cebu and hopefully hit 5,000 by next year with the opening of the third site.

    On the third week of November together with an extension office at the mall’s fourth level the whole facility is scheduled for launching. The Stream Global Services, Inc has 13,000 people in the country with 12 sites. The three are in Cebu which is where they hope to reach 15,000 seats next year.

    Alvarez stated that this year they recently opened three new sites, one in Mall of Asia with 600 seats and the other is in Makati with 1,300 and stream Cebu 3. He also said that they are looking at concentrating the growth of more in Cebu in the next years since its cheaper and not as flood prone as Manila. When Ondoy and Sendong hit Manila in the past, their operations got affected. The operations in Manila was shut down while Cebu operations just went on like a normal day which is something that their clients really appreciated. The clients favored their opening a third center in Cebu which will focus on operating systems an d home entertainment consoles. They provide supports from the customer service, sales to technical support in the facility.

    They are positioning to be at the northernmost part of  Cebu capturing the manpower in Northern Cities and towns like Mandaue and Mactan. Cebu has the lowest attrition rates with most of their employees in Cebu actually pursuing a career in their company based on the operation in the last decade. They we’re confident that they can grow and slowly exit out of Manila which is now very congested.





    Your core competency is what makes you business stand out from the rest or you can put another way. The reason in your business exists in the first place. Most of the businesses is looking to cut costs or save time outsource their core work to someone else. Most other companies simply don’t have the high standards that you have. If they did, they will be you competitor. If there is one thing that separates you from your competition, it is best to keep that where it belongs in the house.

    One of the most common people outsource is to save their business valuable time.  Yet, before pulling the trigger on an outsource be sure to refine the process first. When you hand the task to an overseas firm they won’t carry the inefficiency that were taking up your company’s time. This may be a bit more work up front but it can save serious money when you are paying someone per hour to do the work.

    You need to know how to manage, another important questions is to ask yourself whether it not want to keep tabs on the outsourcing company or simply let them do their thing. There is no right to answer to this as it depends on the personal preferences and the type of work that the company is doing.



    Outsourcing business is such a large blessing to Asian Nations, however bliss would not have been possible if countries in that side of the globe have not proven their competency. In this field, indeed Asian countries like India, China and most especially the Philippines have established a good reputation in this field. Everything is at par with the standards that are universally acceptable in terms of communication, performance and quality of work that they deliver.

    Asia is normally the destination of outsourced work from it’s neighboring continents, yet then again not all country in that continent is capable of accommodating such business. There are some who are limited because of their inability to speak the universal language, disabling them to participate in the growing form of business. Today the more and more patron countries outsource to the Philippines than in India, before it was India that led in the outsourcing business.

    The Philippines beat India in terms of growth in the Business Process Outsourcing Industry. In the outsourcing business, the country is now considered to be India’s tight competitor. Philippines said to be the America’s colonies in a not so distant past, it has adopted to the western norms which would include the language, behavior and at the same time practices. It is basically the creativity of the western which is internationally acknowledged.

    Here are more of the Philippines that what the foreign countries know:

    – The literacy rate is high in the country, education is taken with such a high value in the country. To finish school and earn a degree is very essential in the country to finish school.

    – Every Filipinos are well versed in English, the American culture has somehow made its way to every modern Filipino that exist nowadays. When it comes to the usage of the universal language make them standout.

    – Among other nationalities, versatility is one of  Filipinos edge among other nationalities. They work hard any time of the day and they are know as hard working individual which is actually evident and acknowledge by their patron countries in the Business Process Outsourcing industry.

    – Culture ties almost all of the schools found in the Philippines integrate English into their curriculum. Filipinos is highly appreciate English shows and movies. That makes them a step further in embracing American culture and norms.

    – Philippine is hard working, professional and highly trainable and talented. The Philippines is a country pooled by talented workers. Due to highly literacy rate, majority of the Filipino population are professionals making them eligible to work in any corporate environment.





    Have your top business goals in writing and have them in order of importance and jot down ideas on how to get them done more effectively. You should stop and have think about why you are in business, ask yourself questions like what is the purpose of your business? What service and products do you offer and what is your edge over your competitors? What value will you give to your clients? Who are your clients and how do you attract them to your business and how will your clients and prospects get a hold from you?

    You will be able to pinpoint what needs to get done once you have answered most of the questions. You must get organized to get off to a good start, this seems easier said than done but technology allows us to make this a simpler process. They suggest using a Customer Relationship Manger or a CRM to get you off and running. There are tons of CRM programs in  the market that you can choose of. The sugar CRM seems to fit the bill and it’s free. It will allow you to track your leads, track the clients as well as organize your calendar and schedules. To prospects just a click away, it also includes an email marketing feature that would make sending bout emails. Getting organized will help you get your business running smoothly and read to be mobile.

    You should learn how to run your small business from virtually anywhere, visiting a business meant walking into a building, it’s can be done without having to get out of the pajamas. People want information and answers as soon as they can think of it and sometimes faster. The Internet has become todays information source and is widely used all over the globe.

    In your businesses you should build relationships with everyone you deal. This includes vendors, staff, clients and even your friends. They might be able to lend you a hand in something. An integrated web presence, VOIP and Internet Chat avenue, building relationship will be breeze. The studies have shown that most of the business deals are offspring of word of mouth. Building a solid business relationship with everyone in your address book will greatly increase your address book will greatly increase your chances of being referred by their contacts.

    Be alert on how to save money and use your available funds properly, business is about keeping your cost low and profit higher. Try to make a list of all the expenses that you have and ask yourself is it is actually helping the business grow and moving forward. You also need some help, a single person person cannot handle everything in an 8-hour period, sometimes not even in a few days. Most of them feel that getting everything done themselves means getting it done right.




    The re-election victory of the US President Barack Obama has dominate apprehensions that the US Congress may finally commend a bill which would decline the flourishing Business Process Outsourcing industry in the Philippines.

    Harry K. Thomas Jr. said that the job of President Obams is same as President Aquino, to provide jobs to Americans just as Aquino want to provide jobs for Filipinos. He said this when he asked about the Bring Jobs Home bill sponsored by Democrats Sen Debbie Stabenow of Michigan. Base to the latest election results, the democrats hold a narrow majority in the US Senate. The Republicans control the House of Representatives.

    Earlier this year, the bill was among to-do-list for COngress that Obama unveiled. In reaching the debating stage, Senate Republicans prevented the measure. The bill also is opposed by some large US business groups.

    According to newspapers accounts, the Bring Jobs Home Act would provide a 20% tax break for the costs of moving jobs back to the United States and it would rescind business expense deductions available to companies that are associated with the cost of moving operations overseas.

    The President of the Business Processing Association of the Philippines, Bendict Hernandez says that the information technology BPO industry is one of the country’s economic pillars, employing 493,000 Filipinos and it is expected to grow to 567,000 in the year 2012.  He said that the industry is one of the most aggressive and advance sectors and its growth in the last six years was five times higher than the average employment growth in the country. For him, this means that the employments opportunities in the voice industry is more lucrative compared with the other industries.

    Executive Director of Contact Center Association of the Philippines, Jojo Uligan said that the BPO’s voice sector was also better paying than other sectors.Uligan said that an entry level position that typically requires a fresh college graduate or undergraduate can have a basic monthly salary of about P12,000 to P13,000. This is 38% higher than the basic minimum of P9,000.

    In Obama’s victory, opportunities for Filipinos expecially to new graduates may be coming to an en if the US President pursues the passage of the Bring Jobs Home bill. Obama was criticized for being unable to provide jobs to some 3 million Americans during the campaign which partly explains his narrow victory over Gov. Mitt Romney. Most Americans have suggested to Obama to bring back factories and jobs that have been outsourced to other countries, especially to India, China, Philippines and other countries.

    Ambassador Thomas made the statements during the 2012 US Election Watch which he presided over at the SM North Edsa in Quezon City. The students from various universities in Manila, World War II veterans, officials of Quezon City hall and members of the media where invited to the occasion.

    There were 2,300 participated in mock election and the result showed that 74 percent voted for Obama, while 24 percent went for Gov. Mitt Romney. Ambassador Thomas said that there were other benefits for Filipinos of Obama’s re-election. He said that it’s a demonstration of democracy, the importance of democracy, how democracy is better than any form of government, despite its warts.

    He also added that the Philippines is right to have a democracy, adding that there were 30 Filipino-American running for office in this American election. According to him, this is not happening in other countries, they share with the Philippines a privilege that unfortunately most people around the world do not have, the right to freely choose their leaders.

    Thomas said that the right has come at a high cost, paid by million of Americans through the centuries, who fought and died for the right. He said that Nathan Hale, a hero of the American Revolution who reportedly said that he have one regret and that is he only have one life to give to his country.

    Filipinos also have one such personality, Ninoy Aquino who said, “Filipino is worth dying for”. “Today that commitment to freedom continues, you all demonstrated that during People Power at Edsa.

    Ambassador thank the Filipinos for donating P10 million to the victims of Superstorm Sandy. He said that his mother was also a victim of the superhowler.

    When Obama became apparent, Thomas said that now its tome for America to leave the rhetoric behind and get to work for the good of the country. He said that he was proud to continue working for Obama and would also have been proud to work for Romney.